Founded by Philip Berg in Los Angeles , in 1984, and run by him and his sons Yehuda and Michael, with more than fifty branches worldwide.
A modern revival of Kabbalah, Its message is mainly based on the reading of Zohar, of which an original version in twenty-three volumes is sold by the center. According to Berg, knowledge of aramean is not necessary. Apparently, it is not necessary of to understand the words, but they should be pronounced correctly.
The group has attracted many non-Jews, including entertainment celebrities such as Madonna, Demi Moore, Elisabeth Taylor, Mick Jagger and Britney Spears. Others as Jerry Hall, ex-wife of Rolling Stones singer, Mick Jagger, has left the movement in 2004 after she has been asked to pay 10% of her income.